“Passionate, Driven, Dynamic”
About me
Welcome to my Portfolio! My name is Earny Karnasuta, and I'm a dedicated student currently pursuing a Bachelor of Fine Arts in the Business of Beauty and Fragrance at SCAD. My anticipated graduation date is in 2024. My lifelong interest in beauty and fragrance began during my childhood, where I became fascinated by the topic and filled with curiosity and wonder. Apart from my studies, I'm also enthusiastic about digital marketing, social media strategy, and creative direction.
I firmly stand by the idea that impactful marketing can set a beauty product apart in the market. Join me on this journey as I continue to explore the captivating world of beauty and fragrance, consistently learning and creating along the way.
Beauty Projects
“Aesop Integrated Marketing Campaign”
In this course, I developed a campaign for Aesop, introducing the concept of 'Heaven in Hands.' The idea centers around the belief that heaven is within your grasp. Commence your daily wellness rituals with Aesop's hand wash, enhancing your mental well-being. I had the opportunity to design street mock ads and craft a comprehensive 360 marketing campaign.
“Humanrace Brand Development strategy“
In this class of global marketing strategies, I delved into the intricacies of pricing strategies specifically tailored for the successful launch of the brand in the vast market of China. It was my prerogative to select the esteemed brand Humanrace and conduct comprehensive research on the flourishing beauty market in China. As part of our meticulous strategy, I successfully introduced a new product, aligning it seamlessly with our market entry plan.
“ Otium Product Trend Analysis”
In the product development course, we selected a local beauty brand and conceptualized a fresh product line for Otium Yoga, complete with comprehensive 360 marketing plans. This experience provided valuable insights into beauty product ingredients and regulatory consideration.
"Brand Development for Rose Inc."
As part of my consumer experience product design class, I conducted an extensive study of Rose Inc's brand. My research identified a gap in the market for a Lunar New Year collection, which we could capitalize on. During the course, we also delved into dielines and the art of crafting three-dimensional packaging.
Beauty Content
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Fashion Marketing Projects
“Fragrance Product Development”
As part of this course, I took a trip to a perfume city “Grasse” on France to learn about crafting scents and marketing them. I had the opportunity to collaborate with a professional perfumer and an industrial designer to create a customizable bottle for the fragrance.
“Tomford Pop-up Future Store”
The Tomford Pop-up Future Store project is all about its trademark scents. There are four themed showrooms in the store's corners that showcase the top four bestselling fragrances. Each showroom boasts an immersive interior design and scent, with the designs being updated every few months.
“Marni Pop-up Store Concept”
Our group in the Fashion Retail class, we chose to launched the pop-up store for Marni. To ensure a successful launch, we conducted extensive research on the brand, location, regulations, laws and strategies.
“Juicy Couture Legacy Retailer Reinvention ”
As a part of our Fashion Retail course, our team has chosen Juicy Couture to rebrand and launch a pop-up store. Juicy Couture is a brand that has been around for several years, and has undergone various transformations in its branding and marketing. Our team believes that with the right approach, we can successfully rebrand and relaunch Juicy Couture to appeal to younger generations.
